Facebook has changed the game for small businesses ever since its launch 12 years ago. More than 40 million companies now utilize the social network to create pages, invite communities to events, advertise and engage with customers. It is hard to believe that 13 years ago, most entrepreneurs used only the Yellow Pages and print newspapers to spread the word about their businesses.
Are you wanting to make the most of your Facebook presence this year? Here are four ideas that can help increase your visibility in no time.
1. Interact with your responses.
A customer or potential customer is a captive audience during the short time he or she decides to comment on your page. Seize the attention of that person by responding within a few minutes. Too busy to monitor your Facebook page all day? Dedicate an employee to maintain your social media, or consider assigning a staffer to monitor it for a three-hour block.
Tips! Use other than text why not - pop up your smartphone and upload a video message aimed at the person making a comment. Thank this individual for engaging with you and answer his or her questions, including this person's name.
2. Use remarketing.
As a consumer, have you ever noticed that after going to a website to purchase something and deciding not to buy, you open your Facebook page to see an ad for that exact company? Does that experience ever make you think twice and return to make the purchase you previously considered?
The concept of capturing recent website visitors with strategically placed ads is called remarketing, or retargeting. It is incredibly effective!
3. Don’t sell.
This is no news, everyone knows, but is still a solid reminder for entrepreneurs using Facebook. The site isn’t meant for hard selling, but for engagement and authentic conversation. The minute you try to sell your product or start posting every day about how great products you have, is the minute you will turn off potential customers.
Using Facebook for business can be compared with creating an in-person relationship with a future client. That relationship needs to be fostered slowly, and trust must be built before a purchase can be considered.
Let me reveal a secret to you: Post interesting articles about your industry and include your commentary, or blogs that offer helpful tips for your customers. Show off your daily work or get silly and post a video of your employees during a team-building session.
Try doing a contest where you ask customers to submit pictures, responses to a question or something that engage them, then offer a gift certificate or likely as a prize. Notice: Focus on genuine communication with your audience and watch your following grow.
4. Showcase your efforts and ask followers to participate.
Use the partners you work with to share information about them. “ we choose our partners by how the work with Social responsibility”
Or Why not tell a story about your company the struggle or the success!
Tell your followers – what you are up to! If you do donations ask the followers that for every “share,” we would donate $X amount to the cause.
Any small business can do this. Call up a local cause close to your heart and prepare a fund-raising drive via social media. Either way, you are sure to increase compassion toward your company with posts like this, and that is always good for business.