What can you do to make that happen or be as close to the goal as possible?
Looking from a Digital perspective? There are some musts: Keyword optimization, Adwords, Content Management, greater Integration with Social Media - Social multiple apps, more movies in social media, just to mention some.
Also not to forget
• The development of hardware
• Development of software
• Increased acceptance of new solutions
• We will adapt ourselves (our website) to wider screens for more horizontal scrolling
Create additional digital communication in different devices like - blogging / bloggers/Chat/ Customer service, look at how you can integrate these diffrent parts.
Active understand your customers and what they want, need, buyes, would like to buy next etc…...
To continually do that and also be on the forefront of the digitization of your business and were you customer is. It is important that you work with several digital devices to locate the customer and communicate with them through these digital platforms, devices and channels.
More real-time content and integration between different units
• More features in apps - realtime
• More semantics - Semantic search is in many respects artificial intelligence, an area that probably will grow tremendously in the coming years. Technology that has a greater understanding of what the user wants. One step will probably be to search engine can set counter questions to their users in order to facilitate the search. For example, in the search for "golf" Maybe search engine will ask you "do you mean the car model golf or sport of golf?".
• More reality-based information on mobile phones directly - looking for something we can through our units to see where you are and where to find the closest solution to your problem. Google apps, Google Maps - Google search Google buy - Google transportation, etc., etc.
• Better Performance will be required in your system - we have to have speed and simplicity. Working with more systems and multiple devices which will require better systems and greater security for the systems.
• Keyword Optimization will decline and instead will increase the social - we will take decisions more on the basis of recommendations from friends and social media.
Be prepared, be aware that it is always about data, save data, use data, analyze data, combining data, share the right data, collect accurate data.